Experiments do not equal Light Actions

When I spoke to 500 leaders at a conference last week, I was told this point stood out most:

"Isn't Light Actions just a rebranding of experimentation? Nope. Experiments can be light. But how many of you have witnessed an experiment that got so big or so murky that you couldn't tell what you learned? It's not the method that matters, but the mindset you take."

Are you approaching with curiosity and a sense of play? The more you can do that, the more you can maximize the benefits you get from small steps in the unknown.

I used to teach people to experiment. But as soon as I left the room, I'd hear they grappled with how to make a truly enlightening experiment. It's so easy to add in just one more thing or to feel like small is a waste of time. And then, the bulky experiments wouldn't yield clear insights. Which would put the nail in the coffin of experimentation. "It doesn't work."

So I stopped teaching experimentation and focused on Light Actions instead.

A Light Action is lightweight and enlightening. Here's a litmus test: you'll know you have one when you're genuinely okay with any outcome. Because the point is to learn, not prove.

I'd love to hear what Light Actions you're creating -- or what's keeping you from getting there. Reply and let me know. I read every message.

P.S. This newsletter is taking its own light action: going bi-weekly so I can focus on building corporate partnerships that create real momentum. If you're curious, hit reply—I'd love to hear what you're navigating.

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Light Actions Brief

Thoughtful insights, easy experiments and smart light actions delivered (most) Fridays. I’m Amy Bonsall—ambiguity architect. I help leaders lead better through uncertainty. I’m a former IDEO and Old Navy exec, Harvard Business Review author, and secret-back-pocket resource for leaders wanting to feel more confident in ambiguity.